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Beyond SEO: From Social Media Marketing to Social Business (Part II)

Another way that you can use social media is to monitor customer complaints and negative publicity and act to address an issue as quickly as possible. Social media can be tied in to your existing...

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Simple SEO Tips for Improved Web Rankings

Horton Group offers these SEO tips – some best practices for search engine optimization. Our clients want to know what they can do to improve their SEO, but also where they can be penalized. For your...

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Video in Email: The Future of Business Email Marketing?

Email marketing is the one proven marketing strategy that many small businesses overlook. It’s cheap, accessible and, with the growth of Social Media, a very effective way to share your message with...

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Are you a Link Exchange Spammer?

Have you ever received a link exchange request in your email?  We receive regular link exchange requests in the Horton Group inbox which are always ignored.  Link exchanges are a relic from ancient SEO...

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Blog Tips: Writing Irresistible Headlines

When it comes to blogging, headlines are everything. According to Copyblogger, 8 out of 10 people will read your headline, while only 2 out of 10 will read the body copy. If you can’t get people to...

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Inbound Marketing: Creating Content For Conversion

The main goal of inbound marketing is to convert leads into loyal customers. And one of the best ways to do that is through cookie content.By utilizes the psychological theory of operant conditioning...

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The Power Of Inbound Marketing

By now, you’ve likely heard how inbound marketing is the best way to reach your target audience. For those of you who are still on the fence though, just take a look at these eye opening...

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How Videos Can Enhance Your Online Marketing Strategy

What if you could optimize your website to increase lead generation and act as a 24/7 sales rep, converting visitors into customers even while you’re asleep? Online videos customized for people at each...

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Making The Case for Content Marketing

You’ve seen the stats, heard the case studies, and are ready to make the move into content marketing. But how do you convince the rest of your company, who has focused strictly on traditional marketing...

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Buyer Personas 101: How To Maximize Inbound Marketing

As much as it hurts to hear, customers are a lot less concerned about your company and the products you offer and much more concerned about their needs, interests and desires. To reach them through...

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Business Blogging Tips

With all that’s already on your agenda, is business blogging really necessary? Well, that depends. Do you want to increase your rankings on search engines, develop thought leadership, and ultimately...

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4 Effective Email Marketing Strategies

If you’re passionate about building relationships with customers, increasing brand awareness, and generating more leads, email marketing is the perfect solution for you. According to ExactTarget, 91%...

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How To Become A Guest Contributor

Here at Horton Group, we welcome the contributions of guest writers. Typically, we post articles on the topics of inbound marketing, SEO, social media, content marketing, website development, design...

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Video in Email: The Future of Business Email Marketing?

Email marketing is the one proven marketing strategy that many small businesses overlook. It’s cheap, accessible and, with the growth of Social Media, a very effective way to share your message with...

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Does Your Company Need a Business Blog

You hold a special relationship with your clients. You are the expert on the products and services you offer. You fill a certain set of needs every day, and consequently, you have learned a lot through...

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For Better SEO, Avoid the Duplicate Content Penalty

There are a number of reasons duplicate content should be avoided for better search engine optimization. As SEO pro-tips go, to get the most out of your search engine optimization strategy, you should...

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Choosing The Right Domain Name: A Look Inside

You have established your business plan, developed a great product, and are now ready to take your business to the next level. Developing a website and promoting your business online can be a...

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An Inbound Campaign in Perfect Harmony

Harmony Medicine approached Horton Group with the goal of promoting their prolotherapy and hormone replacement therapy services in the Nashville and Franklin areas. To accomplish this, we increased...

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The Evolution of Content Marketing

In 2015, the vast majority of companies understand the value of content marketing, and it’s not hard to see why. Content marketing costs 62% less than traditional marketing and generates 3X more...

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6 Keys to a Successful Landing Page

A landing page acts to convert visitors into leads, but just how do you get those visitors to convert? Use these six tips to ensure your landing pages persuade visitors to download your offer and give...

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